Step into a world where each bottle is elegantly illuminated, casting a gentle glow that unveils the intricate details of every label.
The interplay of light and wine bottle creates a captivating ambiance, a symphony of sophistication that resonates through the aisles. It’s more than a visual experience. It’s a sensory journey, inviting users to savour the wine selection. This is more than a lighting project; it’s a celebration of the artistry in every bottle at Dan Murphy’s Double Bay.
The recent grand opening of the MJ Bale flagship store, situated within the esteemed Sydney GPO building at No. 1 Martin Place, marked a significant milestone. Despite the inherent challenges presented by the building’s heritage-listed status, particularly concerning lighting, the venue’s design phase was thoughtfully planned and executed.
Mandy Edge, of Mandy Edge Design Studio, conceptualised the store’s interior with a vision of “menswear as theatre.” Notable features include impressive original eight-meter-high ceilings, intricate marble and gold wall finishes, striking graphic black and white floor tiles, and elegant timber floorboards.
